MEET THE TEAM
FRANKLIN CHIROPRACTIC DUBAI
Our skilled team of healthcare professionals offer our patients at Franklin Chiropractic the highest level of expertise, dedication and passion they deserve.
DR MADELAINE FRANKLIN
Dr Madelaine Franklin obtained her Master’s Degree in Chiropractic at the Durban University of Technology in South Africa. She is affiliated with the Allied Health Professions Council of South Africa and is registered with the Board of Health Funders, as well as the Dubai Health Authority. Madelaine is an active member of the Chiropractic Association of South Africa, Malaysia and Dubai.
From a young age Madelaine knew she wanted to become a Chiropractor after sustaining a sporting injury during a provincial squash tournament. After months of physical therapy and talk of a spinal fusion, it was turning to Chiropractic that spared her the operating table. The remarkable results she saw first-hand from her first adjustment inspired her to pursuing what would become her life’s passion.
Madelaine ran her own successful private practice in South Africa for 5 years before being approached by the TAGS Spine and Joint Specialist group in Malaysia with an exciting offer to run a clinic in Malaysia.
The high level of expertise along with a standard of clinical excellence in spine and joint care practiced by TAGS convinced Madelaine that this was an ideal opportunity to get involved in a pioneering approach to healthcare being practiced by TAGS.
This involved using the very latest diagnostic technology and therapeutic tools combined with complementary and alternative methods in health care and rehabilitation. These methods include extensive MRI scan examinations to determine non-surgical Spinal Decompression strategies in treating mild to moderate disc bulges.
After a further three years at Pure European Chiropractic in Dubai Media City, Madelaine decided to follow her dream and open her own practice, the Franklin Chiropractic and Physiotherapy Center.
With over 10 years’ experience in her field, Dr Madelaine Franklin has extensive qualifications and certification in specialist fields that include techniques such as kinesiology taping techniques, impulse instrumentation adjusting techniques, dry needling, Neurokinetic Therapy (NKT), mechanical spinal decompression specialist, unloader corrective knee bracing systems and custom foot balance orthotics.
DR MARIUS COETZEE
Dr Marius Coetzee obtained his Master’s Degree in Chiropractic at the University of
Johannesburg in South Africa. He is affiliated with multiple organizations, including
The Fédération Internationale de Chiropratique du Sport , Chirosport, as well as the
Dubai Health Authority. Dr Marius is an active member of the Chiropractic
Association of South Africa and Dubai.
During his studies he was involved as medical assistant to the Golden Lions Rugby
Union junior teams as well as several other sport clubs and was invited to join the
Golden Key International Honour society – an international NGO which recognizes
academic excellence - upon completion of this study, limited to the top 15% of
degree students from all disciplines.
Dr Marius has always had an interest in sport performance and sport related injuries,
and therefor focused his Master’s Thesis research on improving sports performance
in athletes using Chiropractic, which was acknowledged by the professional sporting
After his clinical and internship years, Dr Marius was invited to form part of the
Griquas Rugby medical team, while also serving as medical advisor and medical
trainer for the Griquas Cricket team. It was during this time that Dr Marius Completed
his International Sports Accreditation, also known as FICS qualification.
After this, Dr Marius decided to start and manage his own Chiropractic practice,
where he gained exposure in the management of occupational health conditions,
and also completed an additional Chiropractic Paediatric course, giving him the
knowledge and ability to treat babies.
During this time he was involved as on-field Doctor to several sport clubs as well as
the local schools during sporting events.
Dr Marius Coetzee has extensive qualifications and certification in specialist fields
that include techniques such as Rigid and Kinesiology taping techniques, Dry
Needling, Functional and Kinetic Treatment with Rehab, Paediatric management,
sports bracing systems and custom foot balance orthotics.
“I decided to move to Dubai to further grow and develop myself in the sports-
medical field, and to also provide a specialist service to both professional athletes,
as well as the weekend warriors and business sector.”
ELIZABETH JANINE SERNA
Elizabeth Janine graduated with a bachelor’s degree in Physical Therapy in Davao Doctors College.
As a licensed Physiotherapist registered by the Dubai Health Authority and the Philippine Regulatory Commission, Elizabeth looks to further her career at Franklin Chiropractic and Physiotherapy Center in a multidisciplinary practice in the heart of the Jumeriah Lake Towers.
Having worked in a competitive clinic back home at Peak Orthopedic and Sports Center, Elizabeth gained in-depth knowledge in musculoskeletal and post-surgical conditions.
She also gained years of experience in one of the largest public tertiary hospitals in Davao Regional Medical Center. Elizabeth was one of the pioneering Physiotherapists who established the institution’s rehabilitation program.
This honed her skills even more in the field of orthopedic physiotherapy as well as in handling neurologic/neuromuscular conditions.
With a wide array of cases she has encountered in her career, Elizabeth remains committed to enhance, restore and optimize function of her patients to reach their full potential!
Rizza Dizon is our Practice Assistant, a former Bachelor of Science in Nursing graduate.
Upon arriving at our center, Rizza will be there to welcome you, assisting you with your bookings, confirmations and any other queries you may have along the way.
Rizza will play a vital role in ensuring your visit with us is a positive and pleasant experience.
BOOK YOUR APPOINTMENT NOW
Our practice assistant is waiting to take your call to book your next chiropractic, physiotherapy and acupuncture treatment . She will assist you with bookings, confirmations and any other queries you may have along the way.